Based on the Stages of the Family Life Cycle,which of the Following

question 57

Multiple Choice

Based on the stages of the family life cycle,which of the following groups MOST LIKELY has the largest amount of discretionary income?

• A)young couples without children
• B)single parents with children
• C)young singles
• D)young married couples with children
• E)middle-aged couples with children

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Definitions:

Marketers

Individuals dedicated to identifying consumer needs and promoting goods or services to meet those needs.

VALS System

A psychographic segmentation tool that categorizes consumers based on their values, lifestyles, and attitudes.

Striver

An individual who is determined to succeed and improve their social or economic status, often through hard work and ambition.

VALS Typology

A proprietary research methodology used for psychographic market segmentation and consumer profiling.