An Opinion Leader Is an Individual

question 237

Multiple Choice

An opinion leader is an individual

• A)within an organization who influences decision-making.
• B)who is able to use moral suasion to get others to comply with the latest trends.
• C)in an organization who encourages other paid individuals to forward marketer-initiated messages to others via e-mail,social networking websites,and blogs.
• D)who exerts direct or indirect social influence over others.
• E)who is able and willing to cut red tape and move an organization's marketing program forward.

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Definitions:

Intrinsic Rewards

Satisfaction or motivation stemming from the work itself rather than from external rewards like money or status.

Lower-level Needs

Basic human necessities within Maslow's hierarchy, including physiological and safety needs, which must be met before higher-level needs can be addressed.

Traditional View

Traditional view often refers to conventional or long-established perspectives and methods in various fields or societal norms.

Active Listening

The practice of fully concentrating on what is being said, understanding the message, and responding thoughtfully.