Which of the Following Statements About Groupon Is Most Accurate

question 191

Multiple Choice

Which of the following statements about Groupon is most accurate?

• A)In the alternative evaluation stage of the consumer purchase decision process for Groupon,many Groupon customers focus on place or distribution as the most important evaluative criterion.
• B)In the problem recognition stage of the consumer purchase decision process for Groupon,a need may be triggered by a Groupon "deal of the day" e-mail to present potential customers with an opportunity to do (buy)something they may not ordinarily do.
• C)The typical Groupon user is a 35- to 45-year old male with an average income of about $25,000 who is looking for a great deal.
• D)The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips."
• E)Generally,Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because they do not have time for an information search.

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Definitions:

Condensed Segment Data

A summarized presentation of financial information by different segments within a business.

Prescriptive

An approach or method that provides specific instructions, rules, or recommendations to achieve a particular outcome.

Disclosure

The act of making new or important information known, especially about financial operations or conditions.

AASB 114

Australian Accounting Standards Board ruling 114, which sets guidelines for segment reporting by financial entities.