All of the Following Are Challenges That Groupon Faces EXCEPT

question 239

Multiple Choice

All of the following are challenges that Groupon faces EXCEPT:

• A)most of the Groupon deals are unprofitable,so customers must be converted into repeat purchasers.
• B)Groupon faces an extraordinary level of competition because the daily deal technology is easy to copy.
• C)the business model is hard to adapt at the local level,though it works well for large,national businesses.
• D)some consumers buy the coupons but never use them,eventually leaving them dissatisfied and unlikely to use Groupon again.
• E)Groupon must develop a comprehensive understanding of the differences in international buying behaviors to continue its explosive growth outside the United States.

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Definitions:

Hegemony

The dominance or leadership of one social group or nation over others, often maintained through ideological or cultural means.

Bourgeois Class

A social class characterized by their ownership of capital and their related culture, habits, and lifestyle, typically contrasted with the working class.

Capitalist Society

A system of economy in which the ownership of resources and investments lies in the hands of private entities or businesses, and where market pricing, the manufacturing, and allocation of commodities are largely governed by the dynamics of competition within an open market.

Gross Sales

The total revenue generated from the sale of goods or services before any deductions are made for returns, allowances, or discounts.