Amanda Plans to Go for a Run After Her Classes

question 115

Multiple Choice

Amanda plans to go for a run after her classes are over.As she is lacing up her running shoes,she notices that one of the shoe's seams is unraveling,and she thinks it is about time for a new pair.In which stage of the consumer purchase decision process is Amanda at that moment?

• A)information search
• B)problem recognition
• C)purchase behavior
• D)alternative evaluation
• E)prepurchase cognition

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Definitions:

Disposable Income

The amount of money that individuals or households have available to spend or save after income taxes have been deducted.

Autonomous Consumption

The level of consumption that occurs when income is zero, representing the amount that needs to be consumed to sustain a basic standard of living.

Disposable Income

The financial pot allocated for households to manage their savings and expenditures after income tax deductions.

Autonomous Consumption

The level of consumption spending that occurs when income is zero, representing the expenditures that consumers must make even when they have no income.