An Example of a Marketer-Dominated Source of Information Consulted During

question 118

Multiple Choice

An example of a marketer-dominated source of information consulted during an external search would include

• A)personal experience.
• B)salespeople.
• C)consumer programs on talk radio stations.
• D)friends and relatives.
• E)Consumer Reports magazine.

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Definitions:

Ethical Behavior

Conduct that is morally upright, honest, and aligned with accepted principles of right and wrong in a professional and personal context.

Procedural Justice

The degree to which policies and rules are fairly applied.

Fairly Applied

a principle or rule that is implemented or enforced in an impartial, equitable, and consistent manner across all relevant situations or individuals.

Distributive Justice

The degree to which outcomes are distributed fairly.