The VALS System Seeks to Explain Why and How Consumers

question 298

Essay

The VALS system seeks to explain why and how consumers make purchase decisions. Consumers motivated by ideals are guided by knowledge and principle. Explain the difference between Thinkers and Believers.

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Definitions:

Political Views

Individual or group ideas and opinions about how a country should be governed, including beliefs on political policies and systems.

UNIA

Universal Negro Improvement Association, a black nationalist fraternal organization founded by Marcus Garvey to promote social, economic, and political freedom.

NAACP

The National Association for the Advancement of Colored People, a civil rights organization in the United States founded in 1909 to fight prejudice, lynching, and Jim Crow segregation.

Socialist Movement

A political and social movement advocating for the ownership and administration of the means of production and distribution by the community as a whole or the state, aiming to establish a society characterized by equal access to resources and opportunities.