The VALS System Seeks to Explain Why and How Consumers

question 298

Essay

The VALS system seeks to explain why and how consumers make purchase decisions. Consumers motivated by ideals are guided by knowledge and principle. Explain the difference between Thinkers and Believers.

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Definitions:

ATM Card

A plastic card issued by a bank or financial institution to access one's account and withdraw cash from automated teller machines.

Notify

The act of informing someone of something through a formal or official means.

Liable

Responsible by law; legally obliged to compensate for harm or loss caused.

Legal Endorsement

Approval or sanction by a legal authority or body.