All of the Following Are Strategies a Market Challenger Can

question 86

Multiple Choice

All of the following are strategies a market challenger can use when marketing a low-involvement product EXCEPT:

• A)use sales promotion such as free samples,coupons,and rebates to encourage trial of their brand.
• B)link their brand attributes with high-involvement issues.
• C)use Internet search engines such as Google to assist buyers.
• D)use advertising messages that focus on getting the brand into a consumer's consideration set.
• E)use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice.

---

Definitions:

Presbyopia

A common age-related condition where the eye loses its ability to focus on close objects, often noticeable in middle age.

Osteoarthritis

A degenerative joint disease characterized by the breakdown of joint cartilage and underlying bone, leading to pain and stiffness.

Atherosclerosis

A condition characterized by the hardening and narrowing of the arteries due to the build-up of plaque, leading to potential heart disease.

Chronic Obstructive Pulmonary Disease

A group of progressive lung diseases that obstruct airflow and make it difficult to breathe.