Consumers' Purchases Are Often Influenced by the Views, Opinions, or Behaviors

question 230

Multiple Choice

Consumers' purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketers are opinion leadership and

• A)consumer socialization.
• B)word-of-mouth activity.
• C)peer pressure.
• D)government regulation.
• E)sales promotion.

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Definitions:

Spinal Nerve

A nerve that emerges from the spinal cord and is part of the peripheral nervous system, responsible for transmitting motor, sensory, and autonomic signals between the spinal cord and the body.

Central Canal

The longitudinally oriented space filled with cerebrospinal fluid that extends throughout the entire length of the spinal cord.

Conus Medullaris

The tapered, lower end of the spinal cord, which typically ends around the first lumbar vertebra.

Cervical Enlargement

A region of the spinal cord where nerve fibers that supply the arms and hands are found, noted for its increased diameter.