When the Charitable Contributions of a Firm Are Tied Directly

question 182

Multiple Choice

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as

• A)marketing philanthropy.
• B)marketing allegiance.
• C)relationship marketing.
• D)transactional marketing.
• E)cause marketing.

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Definitions:

Stakeholder Analysis

A process of identifying and assessing the interests and influence of people or groups that have a stake in a project or organization's success.

Analytical

Relating to or using analysis or logical reasoning to evaluate or solve problems.

Incremental

Pertaining to a gradual, step-by-step approach to change, rather than significant shifts or complete overhauls.

Visioning

A strategic planning process that involves creating a vivid and compelling picture of the future that an organization seeks to achieve.