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What Is Environmental Scanning? How Is It Used in Marketing

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What is environmental scanning? How is it used in marketing?


Definitions:

Prescreened

The process of assessing or evaluating individuals or information before allowing a particular interaction, often used in contexts like employment or media viewing to ensure suitability.

Making Impression

The act of attempting to positively influence how others perceive you through behaviors, appearance, or communication.

Paid Well

Receiving a compensation or salary that is above the average or sufficient for the work performed.

Behavior Rating Scale

A tool used to measure an individual's behaviors, often in terms of frequency, intensity, and duration.

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