The American Red Cross Created a Series of Advertisements to Encourage

question 150

Multiple Choice

The American Red Cross created a series of advertisements to encourage people to donate blood.After viewing an ad,Amanda went to the local Red Cross office and donated a pint of her blood.Amanda returned home feeling happy that she had performed a good deed.Did an exchange occur in a marketing sense?

• A)Yes,because the blood was donated to the Red Cross based on an advertisement,a marketing activity.
• B)Yes,because the donated blood was exchanged for a feeling of satisfaction.
• C)No,because the Red Cross is nonprofit organization.
• D)No,because no money changed hands.
• E)No,because the Red Cross,a service organization,did not provide Amanda with a product.

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Definitions:

External Environment Analysis

The process of examining the conditions, entities, events, and factors outside an organization that could affect its activities and choices.

Internal Environment Analysis

The process of examining and evaluating a company's internal capabilities, processes, resources, and factors to identify strengths and weaknesses.

Situation Analysis

An assessment of the internal and external factors influencing an organization’s performance to guide strategic planning.

Social Entertainment

Forms of entertainment that incorporate social interaction or are experienced in social contexts, often facilitated by digital platforms.