The Societal Marketing Concept

question 226

Multiple Choice

The societal marketing concept

• A)is the moral principles and values that govern the actions and decisions of an organization.
• B)is the idea that organizations are part of a larger society and are accountable to that society for their actions.
• C)actively tries to understand customer needs and satisfying them while satisfying the firm's goals.
• D)involves conducting business in a way that protects the natural environment while making economic progress.
• E)is the view that an organization should satisfy the needs of consumers in a way that provides for society's well being.

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Definitions:

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