American Express Has a Long History of Working for the Good

question 343

Multiple Choice

American Express has a long history of working for the good of all in its New York community.In 1885,it engaged its employees to help raise money to build the pedestal of the Statue of Liberty.Today,it has a program to help restore,preserve and revitalize historic sites in New York City.These actions by American Express are partial fulfillment of the __________ the firm has established for itself as a corporate citizen.

• A)unit sales goals
• B)market share goals
• C)sales revenue goals
• D)customer satisfaction goals
• E)social responsibility goals

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Definitions:

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An approach to addressing issues that involves defining the problem, analyzing the problem, generating potential solutions, evaluating and selecting the best solution, and implementing the solution.

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