The Primary Purpose of a Marketing Metric Is to

question 206

Multiple Choice

The primary purpose of a marketing metric is to

• A) assign qualitative values to quantitative data.
• B) allow the sharing of information across product lines.
• C) measure the quantitative value of a marketing activity.
• D) forecast potential product/service opportunities over a period of five years.
• E) provide a numerically precise measurement of management judgment for an industry's growth.

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Definitions:

Equal Sign

In programming, it is used as an assignment operator to assign values to variables; in mathematics and comparisons, it signifies equality between two expressions.

Applets

Small application programs that are designed to be embedded within web pages or run in a secure environment.

Stand-Alone Applications

Software programs that do not require any software other than the operating system on which it is installed to run.

CharAt Method

A method used to retrieve a character at a specified index within a string.