In a BCG Growth-Share Matrix,a Relative Market Share of 10

question 226

Multiple Choice

In a BCG growth-share matrix,a relative market share of 10 × at the left end of the scale on its horizontal axis means that the SBU has 10 times the share of its largest competitor,whereas a relative market share of 0.1 × at the right end of the scale on its horizontal axis means that

• A)the SBU has only 10 percent of the share of its average competitor.
• B)the SBU has 100 percent of the share of its largest competitor.
• C)the growth rate between the SBU and the next largest competitor is actually identical.
• D)the SBU has only 10 percent of the share of its largest competitor.
• E)the industry growth rate is declining.

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Definitions:

New-product Protocol

A guideline or plan that outlines the process of developing and launching a new product, including stages from initial idea generation to market launch.

Environmental Scanning

The ongoing process of collecting information about external factors that might affect an organization's future plans and operations.

SWOT Analysis

A strategic planning tool that evaluates the strengths, weaknesses, opportunities, and threats related to a project or business venture.

New-product Strategy Development

The process of creating and implementing plans for the introduction of new products, including market research, design, development, and marketing strategies, to achieve business objectives.