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Consider the photo above of Apple's iPad Air.In 2010,Steve Jobs once again revolutionized an industry when Apple launched the iPad.Unit sales reached an astonishing 40 percent market share by 2013-leading both Samsung's Galaxy (18 percent) and Amazon's Kindle (4 percent) .Global tablet unit sales are expected to more than double by 2016 as consumers continue to switch from desktop and laptop PCs to tablet devices,with Apple still the projected market share leader.Recently,Apple introduced the 4th generation iPad (renamed the iPad Air) and upgraded its iPad mini.Currently,Apple's iPad SBU appears to be a __________.
Face Saving
Actions or strategies designed to preserve one's reputation or respect in the face of potential embarrassment or shame.
Overconfident
Having an excessively high opinion of one's abilities, performance, or situation, often without adequate justification.
Negotiator
A person involved in discussions aimed at reaching an agreement or resolving a conflict between parties.
Principled Negotiation
Principled negotiation is a negotiation strategy that emphasizes mutual interests, fair standards, and objective criteria in the negotiation process, aiming for a win-win outcome for all parties involved.
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