Taking Stock of Where the Firm or Product Has Been

question 299

Multiple Choice

Taking stock of where the firm or product has been recently,where it is now,and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it is referred to as

• A)tactical planning.
• B)market planning.
• C)goal setting.
• D)environmental scanning.
• E)situation analysis.

---

Definitions:

Yes/No Data Type

A specific data type used in databases for fields that can only hold two possible values, typically representing true or false, or yes or no conditions.

Default Value

A pre-set value automatically assigned to a database field or a program variable if no other value is specified by the user or program.

Field Size

In databases, defines the maximum amount of data (in characters or bytes) that a field can hold, directly affecting how the database stores and retrieves data.

Startup Form

The initial form or screen that appears when a database or application is launched, serving as the entry point for users.