The Strategic Marketing Process

question 70

Multiple Choice

The strategic marketing process

• A)involves taking stock of where the firm or product has been recently,where it is now,and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it.
• B)is a technique to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs)as though they were a collection of separate investments.
• C)describes an organization's appraisal of its internal strengths and weaknesses and its external opportunities and threats.
• D)is an approach whereby an organization allocates its marketing mix resources to reach its target markets.
• E)seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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Definitions:

Inventory Questions

Inquiries designed to assess and manage the levels, types, and conditions of items in stock or in a collection.

Communal Sharing

A relationship or interaction model based on shared resources and collective benefit.

Collective Identity

A shared sense of belonging to a group, characterized by common interests, experiences, or values.

Unity

The state of being united or joined as a whole, especially among members of a group with common interests.