There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

question 100

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies?

• A)Use bullet points for succinctness and emphasis.
• B)Use different color fonts or paper to represent different sections of your plan.
• C)Include as an attachment the résumés for all key players in your management team.
• D)Do not use a business plan unless you plan to borrow at least $100,000.
• E)To save paper, send the plan in digital (Adobe Acrobat PDF) format to all potential investors.

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Definitions:

Expected Dividend

The projected payment to shareholders, usually expressed as an annual amount.

Required Rate

The least yearly percentage yield that appeals to people or businesses to channel funds into a certain security or project.

Dividend Growth

The annual rate at which a company's dividend payments to shareholders increase.

Dividend Growth Rate

The annual growth percentage rate of dividends paid to shareholders by a company.