The Actions Taken During the Implementation Phase of the Strategic

question 266

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) design the marketing organization; (3) __________; and (4) execute the marketing program.

• A)position the product
• B)select target markets
• C)define precise tasks, responsibilities, and deadlines
• D)find points of difference
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

NEO Personality Inventory-3

An updated version of a psychological personality inventory that measures the Big Five personality traits—openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Big Five

A model outlining five major dimensions of personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Raymond Cattell

A British and American psychologist known for his research on personality, intelligence, and psychometrics, including the development of several personality and intelligence tests.

Personality Assessment Inventory

A psychological assessment tool designed to evaluate a wide range of personality and psychopathological attributes in individuals.