The Actions Taken During the Implementation Phase of the Strategic

question 266

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) design the marketing organization; (3) __________; and (4) execute the marketing program.

• A)position the product
• B)select target markets
• C)define precise tasks, responsibilities, and deadlines
• D)find points of difference
• E)develop the budget by estimating revenues, expenses, and profits