Introducing Its Champion Heart Pacemaker at Medical Conventions Across Asia

question 61

Multiple Choice

Introducing its Champion heart pacemaker at medical conventions across Asia to demonstrate its many beneficial features is an example of Medtronic's

• A)market segmentation and targeting strategy
• B)price strategy
• C)place strategy
• D)promotion strategy
• E)product/service strategy

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Definitions:

Continuously Running IV

An intravenous line that delivers fluids, medication, or nutrition without interruption.

Over-The-Needle Catheter (ONC)

A medical device used to access veins for the delivery of medications or fluids, consists of a needle with a catheter sheathed over it.

Electronic Infusion Device (EID)

A medical device used to deliver fluids, such as nutrients and medications, into a patient's body in precise amounts.

Peripherally Inserted Central Catheter (PICC)

A long, thin tube inserted through a peripheral vein, typically in the arm, extending to a central vein near the heart, used for long-term intravenous access.