Which of the Following Statements Reflects the Key Elements in Developing

question 98

Multiple Choice

Which of the following statements reflects the key elements in developing a marketing strategy for L.M.Schofield,Inc. ,a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?

• A)Buy ads in all the major trade journals that explain the variety of surfaces available and what uses each has.
• B)Communicate using direct mail about the various walking surfaces Schofield can create for contractors who are building riding and walking paths.
• C)Design a sample ad and test it using visitors at a trade show.
• D)Hire six new sales representatives for the Midwest regional office and train them on all aspects of concrete surfaces.
• E)Conduct a focus group to decide on which surface to use for a theme park in Brazil.

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Definitions:

Floor

The bottom surface of any room or vehicle, on which one may walk or stand.

Service Contract

A contract that covers services for equipment that are not included in a standard maintenance contract.

Parts Replacement

The process of substituting a damaged or worn-out component of a machine or system with a new one to ensure functionality.

Reorder Point

Reorder Point is the inventory level at which new stock should be ordered to avoid running out, determined by usage rates and delivery times.