Marketing Refers to

question 141

Multiple Choice

Marketing refers to

• A)the production of products or services that will generate the highest return on investment.
• B)the strategies used in the advertising and promotion of products and services to customers around the globe.
• C)the process of identifying target market segments for a product or service.
• D)the activity involved in getting a product or service from the manufacturer to ultimate consumers and organizational buyers.
• E)the activity for creating,communicating,delivering,and exchanging offerings that benefit its customers,the organization,its stakeholders,and society at large.

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Definitions:

Precision

The degree of exactness with which a value is expressed or measured in computing and mathematics.

Numerical Accuracy

The degree to which the result of a computation conforms to the correct value, affected by various factors including floating-point representation and algorithmic design.

Arguments

Arguments are values that are passed to a function, procedure, or command to customize its execution.

Variables

Elements in programming that are used to store data that can be changed during the execution of a program.