Pepsi Next (See the Photo Above)is a "Mid-Calorie Soft Drink

question 127

Multiple Choice

Pepsi Next (see the photo above) is a "mid-calorie soft drink targeted at consumers who want both taste and low calories.A potential showstopper for this product is likely to be its

• A)lack of advertising on television.
• B)association with similar mid-/low-calorie soft drinks that have failed in the recent past,such as Pepsi Edge and Coca Cola C2.
• C)lower profit margin due the added costs of three artificial sweetener ingredients.
• D)cannibalization of Diet Pepsi,which has a much larger market share.
• E)use of sucrose instead of high fructose corn sugar,which tastes more like sugar.

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