Jakubowski Farms Gourmet Bread Base Is the Brand Name for a Mix

question 110

Multiple Choice

Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread making machines.The mixes are sold in 2-pound canisters for $14.99 plus postage.The products are only available through the mail.People learn about the product through word-of-mouth and bread machine demonstrations the company's founder gives to groups in Wisconsin where she lives.This is a description of the company's

• A)action plan.
• B)market segmentation strategy.
• C)mission statement.
• D)marketing mix.
• E)target market.

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Definitions:

Rationale

The reasoning or justification behind a decision, strategy, or action.

Personal Brand

The practice of marketing oneself and one's career as brands, emphasizing a unique combination of skills, experiences, and personality.

Needed

Essential or required in a particular situation or for a specific purpose.

Influence

The capacity to have an effect on the character, development, or behavior of someone or something, or the outcome itself.