Local Newspaper Readership Has Declined Significantly in Recent Years

question 225

Multiple Choice

Local newspaper readership has declined significantly in recent years.Not only are traditional newspapers losing subscribers,they are also losing advertisers.To combat these trends,many newspaper publishers now offer online versions of their printed newspapers.This is MOST LIKELY a response to which environmental force?

• A)economic,since few can afford a newspaper today
• B)competitive,resulting from new,smaller local newspapers that are flourishing
• C)technological,since high-speed printing presses have become more easy to use
• D)social,resulting from changing consumer preferences for information delivered online
• E)regulatory,since the government provides tax incentives for paper-based products

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Definitions:

ERG Theory

A theory developed by Clayton Alderfer that categorizes human needs into three groups: Existence, Relatedness, and Growth, as a modification of Maslow's hierarchy of needs.

Lower-Level Need

A category of basic physiological or safety needs in a hierarchy that must be satisfied before an individual can focus on higher-level needs.

Motivator Factors

Aspects of a job that can lead to positive job satisfaction, including achievements, recognition, and the work itself.

Job Content

The specific duties, tasks, and responsibilities associated with a job position.