The Value to Consumers That Comes from Having the Offering

question 66

Multiple Choice

The value to consumers that comes from having the offering available where consumers need it constitutes __________ utility.

• A) time
• B) place
• C) possession
• D) market
• E) form

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Definitions:

Mechanical Efforts

The physical work or labor applied through machines or mechanical processes in industrial or manufacturing contexts.

Supermarkets

Merchandise outlets that carry a wide and complex line of groceries, meat, dairy, produce, and baked goods plus a limited array of nonfood products.

Convenience Stores

Small retail outlets that offer a limited range of everyday items and are usually open for extended hours.

Online Retailing

The act of selling products and services online, enabling consumers to make purchases regardless of their location or the time of day.