The Societal Marketing Concept

question 226

Multiple Choice

The societal marketing concept

• A)is the moral principles and values that govern the actions and decisions of an organization.
• B)is the idea that organizations are part of a larger society and are accountable to that society for their actions.
• C)actively tries to understand customer needs and satisfying them while satisfying the firm's goals.
• D)involves conducting business in a way that protects the natural environment while making economic progress.
• E)is the view that an organization should satisfy the needs of consumers in a way that provides for society's well being.

---

Definitions:

Preconception

An opinion or conception formed in advance without adequate evidence, which can influence one's perception and reactions.

Frames

Mental structures or perspectives that individuals use to view and interpret information, shaping how situations are perceived and understood.

Interpretation

The act of explaining or understanding the meaning of something, such as data, words, or events.

Higher Joint Value

This concept refers to the outcome of negotiations that aims for all parties involved to achieve better benefits and satisfaction than they would have achieved individually.