Which of the Following Statements About Relationship Marketing Is MOST

question 106

Multiple Choice

Which of the following statements about relationship marketing is MOST ACCURATE?

• A)Relationship marketing has a short-term focus: increasing profits for the firm.
• B)Relationship marketing begins before and ends after the sale.
• C)Relationship marketing occurs when there is a personal,ongoing relationship between an organization and its customers.
• D)Very few companies today are engaged in relationship marketing.
• E)The Internet has allowed marketers to establish more personal relationships with customers.

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Definitions:

Americas

The landmasses comprising North, South, and Central America along with the Caribbean, representing one of the world's continents.

Çatalhöyük

An ancient, large Neolithic and Chalcolithic proto-city settlement in southern Anatolia, notable for its unique architecture and cultural artifacts.

Early Cities

Urban centers that emerged in various parts of the world during ancient times, characterized by their significant populations, economic activities, and social complexities.