All of the Following Statements About the Overall Marketing Program

question 245

Multiple Choice

All of the following statements about the overall marketing program for 3M's Post-it^® Flag Highlighters are true EXCEPT:

• A)David Windorski,a 3M inventor,designed the second generation of Post-it^® Flag Highlighters and Pens without the rotating cover to make it easier to insert replacement flags.
• B)Office workers were initially the intended target market for the Post-it^® Flag Highlighter.
• C)In his first attempt,David Windorski,a 3M inventor,designed the Post-it^® Flag Highlighter in exactly the right way to appeal to its target market.
• D)David Windorski,the designer of the Post-it^® Flag Highlighter,appeared on The Oprah Winfrey show so she could thank him in person for "his most incredible invention."
• E)Recently,3M introduced additions to the Post-it^® Flag+ Highlighter line: a Post-it^® Flag+ Gel Pen and a Post-it^® Flag+ Permanent Marker.

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Definitions:

Flail

A tool consisting of a handle attached to a striking head by a flexible joint, used historically for threshing grain or in a weapon context.

Somnambulism

Somnambulism, also known as sleepwalking, is a disorder that involves walking or performing other activities while appearing to be asleep.

Wandering

An aimless or undirected movement or thought pattern.

Asleep

A state of rest where consciousness is suspended, and the body undergoes recovery and growth processes.