The First Objective in Marketing Is to Discover Consumers' __________

question 251

Multiple Choice

The first objective in marketing is to discover consumers' __________.

• A)diversity of opinion to create advertising messages
• B)income to determine the most lucrative price point for a product
• C)lifetime value of an offering to the organization
• D)characteristics that would be useful to segment markets
• E)needs to create products that could satisfy them

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Definitions:

Supply Chain

A network of businesses, people, activities, information, and resources involved in moving a product or service from supplier to customer.

Relative Measure

A metric that compares performance, values, or other quantifiable factors to a standard or to each other instead of using absolute numbers.

Sustainability Improvement

Refers to actions or initiatives taken to enhance the environmental, social, and economic aspects of operations in a way that promotes long-term viability and responsibility.

Indirect Emissions

Emissions resulting from the consumption of purchased electricity, heat, or steam – outside of the direct control of the facility generating them.