If You Wanted a New Pair of Shoes During the Civil

question 214

Multiple Choice

If you wanted a new pair of shoes during the Civil War,you traced the outline of your foot on a piece of paper and gave it to a shoemaker.There was no distinction between the right and left foot because you wanted your shoes as quickly as possible,and the shoemaker knew that you would buy them even if they just "sort of" fit.This is an example of a transaction that would have occurred during the __________ era in U.S.business history.

• A)marketing concept
• B)sales
• C)production
• D)societal marketing concept
• E)market orientation

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Definitions:

Private Cost

The cost incurred by an individual or company in producing goods or services, excluding externalities.

Private Value

The value of a good or service to an individual buyer or seller which is independent of the market price or the value others might derive from it.

Externalities

Results of business activities on external entities not considered in the product or service's price.

Cars And Trucks

General categories of motor vehicles primarily used for transportation of people (cars) and goods (trucks).