A Customer with No Time Who Is Looking for a Specific

question 71

Multiple Choice

A customer with no time who is looking for a specific item is referred to as a

• A) browser.
• B) window shopper.
• C) mission shopper.
• D) brand-loyal shopper.
• E) brand-specific shopper.

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Definitions:

Culture

The shared values, beliefs, behaviors, and artifacts that the members of a society use to cope with their world and with one another, and that are transmitted from generation to generation through learning.

Aversive Racists

Individuals who profess egalitarian values yet possess negative feelings and beliefs towards a racial group subconsciously.

Racist Beliefs

Refers to prejudiced views and assumptions that one race is superior or inferior to another, often leading to discrimination and social inequalities.

Prejudiced

Holding preconceived opinions or judgments about people or groups without proper knowledge, often leading to unfair treatment or discrimination.