All of the Following Are Marketing Mix Strategies That Chobani

question 7

Multiple Choice

All of the following are marketing mix strategies that Chobani has used to sell its yogurt EXCEPT:

• A)develop a new yogurt product line for kids.
• B)price the Chobani yogurt line below its major competitors (Yoplait and Dannon)to increase sales and market share.
• C)use Facebook,YouTube,and other social media to promote Chobani yogurt.
• D)rely on "word-of-mouth to reach new customers.
• E)employ a spokesperson to open a yogurt bar.

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Definitions:

Sales Returns

Transactions where customers return previously purchased merchandise, leading to a reversal of revenue previously recognized and a refund or credit issued to the customer.

Accounts Receivable

Receivables from clients or customers for goods sold or services performed by a business, awaiting payment.

Contra-Revenue

Accounts on the income statement that are deducted from gross revenue to arrive at net revenue, including sales returns, allowances, and discounts.

Discount Period

The timeframe during which a payment can be made at a reduced price or with a deduction from the full invoice amount.