All of the Following Are Marketing Mix Strategies That Chobani

question 7

Multiple Choice

All of the following are marketing mix strategies that Chobani has used to sell its yogurt EXCEPT:

• A)develop a new yogurt product line for kids.
• B)price the Chobani yogurt line below its major competitors (Yoplait and Dannon)to increase sales and market share.
• C)use Facebook,YouTube,and other social media to promote Chobani yogurt.
• D)rely on "word-of-mouth to reach new customers.
• E)employ a spokesperson to open a yogurt bar.

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Definitions:

Sales Increase

A rise in the amount of products or services sold by a business within a specific period, indicating growth or an uptick in market demand.

Degree of Operating Leverage

A financial ratio that measures how sensitive a company's operating income is to changes in revenue, indicating risk level.

Variable Expenses

Costs that vary in total in direct proportion to changes in an activity level or volume, such as materials and labor costs.

Fixed Expenses

Expenses that remain constant regardless of the amount of goods produced or sold, including items like rent, salaries, and insurance costs.