Initially, Facebook Targeted Which Consumer Market Segment

question 211

Multiple Choice

Initially, Facebook targeted which consumer market segment?

• A)grade school children ages 6 to 12 years old
• B)high school students
• C)college students
• D)adults with professional occupations
• E)senior adults 55 years and older

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Definitions:

Percentile

A statistical measure indicating the value below which a given percentage of observations in a group falls.

Standard Normal Curve

A symmetrical bell-shaped curve representing the distribution of a variable that has been standardized; it has a mean of 0 and a standard deviation of 1.

Area

A measure of the extent of a two-dimensional figure or shape in a plane, often measured in square units.

Z-score

A numerical indicator that shows how a specific value compares to the average of a set of values by measuring the number of standard deviations it is from the mean.