In the Nonprofit World of the Performing Arts,box Office Technology

question 249

Multiple Choice

In the nonprofit world of the performing arts,box office technology has essentially remained the same since the 1980s.A company called Tessitura is trying to change that.Tessitura is able to track every transaction with its patrons in one database.The information collected includes ticket purchases,fund-raising,volunteering,and gift shop purchases that will help symphonies,operas,and theaters develop customer profiles in order to tailor their sales messages to specific individuals.In other words,Tessitura will allow arts groups to engage in

• A)market aggregation.
• B)relationship marketing.
• C)societal marketing.
• D)market mining.
• E)mainstream marketing.

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Definitions:

Vocal Tone

The quality or character of sound of someone's voice, which can convey emotions, intentions, or attitudes.

Dialect

A particular form of a language that is peculiar to a specific region or social group, differing from other forms of the same language.

Electronic Communication

The transmission of information using electronic technologies, including email, text messaging, and social media.

Social Networking

The creation and maintenance of personal and business relationships especially online, via websites or applications that enable users to share content, interact, and develop communities based on shared interests.