Explain What Is Meant by the Concept of Marketing Utility

question 137

Essay

Explain what is meant by the concept of marketing utility. Identify and describe the four utilities created by marketing.

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Definitions:

Absorption Costing

An accounting method that includes all manufacturing costs - direct materials, direct labor, and both variable and fixed manufacturing overhead - in the cost of a unit of product.

Net Operating Income

Represents the difference between operating revenues and operating expenses.

Common Fixed Expenses

Expenses that do not vary with the level of production or sales, shared among different business segments or products.

Segmented Income Statement

An income statement broken down into segments, such as product lines or geographical areas, to analyze profitability.