Explain What Is Meant by the Concept of Marketing Utility

question 137

Essay

Explain what is meant by the concept of marketing utility. Identify and describe the four utilities created by marketing.

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Definitions:

Rent Expense

The cost incurred by a company or individual for using a property or equipment owned by someone else.

Time Period Assumption

An accounting principle that allows the business operations to be divided into specific time periods for reporting purposes.

Revenue Recognition Principle

An accounting principle that dictates under what conditions revenue is recognized and determines when revenue is earned and recorded.

Expense Recognition Principle

An accounting principle that dictates the timing of reporting an expense, aligning it with the revenue it generates or when the expense is incurred, to reflect true financial performance.