3M's Pricing Strategy for Its Post-It^® Flag Highlighters Was as Follows

question 57

Multiple Choice

3M's pricing strategy for its Post-it^® Flag Highlighters was as follows:

• A)match its principal competitors' highlighters' prices.
• B)charge a price that would give a reasonable bookstore price to students and an acceptable profit to distributors and 3M.
• C)set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.
• D)make the product easier to purchase by placing the Post-it^® Flag Highlighter in discount office supply retailers.
• E)use the same pricing strategy as its 3M's Post-it^® Flag and Post-it^® Note offerings.

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Definitions:

Market System

An economic system where the allocation of resources and the distribution of goods and services are determined by supply and demand in a free market.

Government Prescribes

Refers to regulations or directives made by a government to influence or control certain activities.

Private Property

Land or belongings owned by individuals or corporations, distinct from property owned by the government or community.