In Marketing, Thoughts About Concepts, Actions, or Causes Are Referred

question 166

Multiple Choice

In marketing, thoughts about concepts, actions, or causes are referred to as

• A) utilities.
• B) experiences.
• C) values.
• D) ideas.
• E) services.

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Definitions:

Psychoanalytic Perspective

A theory of psychology that emphasizes unconscious psychological processes and contends that childhood experiences significantly affect adult personality.

Personality Disorders

Mental disorders characterized by enduring maladaptive patterns of behavior, cognition, and inner experience, shown across many contexts and deviating from cultural norms.

Reaction Formation

A defense mechanism where an individual unconsciously replaces unacceptable inner feelings with their opposite.

Overconfident

Overconfident describes an overestimation of one's abilities, knowledge, or success likelihood, which can impair judgment and decision-making.