There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

question 69

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies?

• A)Use different color fonts or paper to represent different sections of your plan.
• B)Do not use a business plan unless you plan to borrow at least $100,000.
• C)Be positive and specific to convey potential success.
• D)Include as an attachment the résumés for all key players in your management team.
• E)To save paper, send the plan in digital (Adobe Acrobat PDF) format to all potential investors.

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Definitions:

Creative Solutions

Innovative and effective ways to solve problems or address challenges.

Compromise

A method of resolving disputes where each party gives up something of value to reach a mutually acceptable agreement.

Informal Mediation

A non-official process where a neutral third party helps disputing parties reach agreement.

Trained Professional

An individual who has obtained specialized education and skills in a particular field through formal training.