Percentage of Customer Defection Is Part of the Repeat Purchase

question 26

True/False

Percentage of customer defection is part of the repeat purchase decision metric.

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Definitions:

Sunk-Cost Fallacy

The misconception that more resources should be dedicated to something because significant resources have already been spent.

Escalation Of Commitment

The phenomenon where people increase their investment in a decision despite new evidence suggesting it may be wrong.

Advance Limits

Predetermined restrictions or ceilings on the amount of funding, resources, or credit that can be allocated or extended in advance of certain conditions being met.

Escalating Commitment

The continuation of a course of action even though it is not working.