By Enabling Customers to Rate Its Products on Its Own

question 58

Multiple Choice

By enabling customers to rate its products on its own website, Dell is

• A) creating customer value.
• B) reviewing customer segments.
• C) using social media to its advantage.
• D) researching brand perceptions.
• E) thwarting competitive threats.

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Definitions:

Exclusive Bargaining

A process in labor relations where a single union is designated as the representative of all employees in negotiating with the employer.

Severance Pay

Compensation paid by an employer to an employee who has been laid off or terminated, not due to misconduct.

Reasonable Notice

The legally or contractually required period of notification before a significant change, such as termination of employment.

Common Law

Common law is a body of unwritten laws based on legal precedents established by the courts, and is used in contrast to statutory law.