By Enabling Customers to Rate Its Products on Its Own

question 58

Multiple Choice

By enabling customers to rate its products on its own website, Dell is

• A) creating customer value.
• B) reviewing customer segments.
• C) using social media to its advantage.
• D) researching brand perceptions.
• E) thwarting competitive threats.

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Definitions:

Funding of R&D

The financial investment allocated towards research and development activities in order to innovate, enhance product quality, or create new products.

Established Corporations

Large, well-known companies that have been in existence for a considerable amount of time, typically characterized by strong brand recognition and financial stability.

Expected Rate of Return

The profitability anticipated on an investment over a given period, often expressed as a percentage.

Imitation

The action of using someone or something as a model and replicating their behavior, actions, or processes.