What Happens When Marketing and Sales Are Not Aligned

question 57

Essay

What happens when marketing and sales are not aligned?

---

Definitions:

Secondary Market Transaction

A secondary market transaction occurs when financial assets, such as stocks or bonds, are bought and sold among investors after the original issuance.

Broker

An individual or entity that acts as an intermediary between buyers and sellers in financial transactions.

TSX

Toronto Stock Exchange, the largest stock exchange in Canada, where stocks, bonds, and other securities are bought and sold.

Incentive Schemes

Programs designed to motivate and compensate employees, often tied to performance criteria to enhance productivity and achieve corporate goals.