Without Measuring Your Target's Pre-Existing Brand Perceptions and Associations Before

question 2

True/False

Without measuring your target's pre-existing brand perceptions and associations before you start communicating, you are flying blind.

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Definitions:

Taxed

Refers to income, property, or purchases on which tax is imposed by governmental authorities.

Depreciation

The reduction in the value of an asset over time, particularly for tax purposes.

Equipment

Tangible property used in operations, such as machinery or computer hardware, which can often be depreciated for tax purposes.

Capital Asset

A long-term asset such as equipment, real estate, or securities, which is not easily sold in the regular course of a business's operations for cash.