Even If a Channel Is a Good Fit with the Product

question 55

True/False

Even if a channel is a good fit with the product and certain customer segments may use it, it should be rejected if it is not a good fit with the firm's overall strategy.

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Definitions:

Hopelessness Depression

A form of depression characterized by a negative outlook and a belief that one is powerless to change one's situation.

Pessimistic Attributions

A cognitive style in which individuals habitually assume the worst will happen or believe that negative events are unavoidable and caused by stable, internal factors.

Interacting Effectively

The skill of engaging with others in a way that is positive, productive, and conducive to achieving desired outcomes.

Depressive Symptoms

Manifestations of depression, including persistent sadness, lack of interest, changes in appetite, and feelings of worthlessness.