Setting a High Initial Price for a Product to Recoup

question 10

True/False

Setting a high initial price for a product to recoup investment in product development is a technique called price penetration.

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Definitions:

Related Selling Activities

Marketing and sales actions directly associated with closing a sale, including advertising, promotions, and direct sales efforts.

Ordering Merchandise

The process of securing inventory for sale by placing orders with manufacturers or wholesalers.

Making a Sale

The process of transferring goods or services to a customer for a price, generating revenue for a business.

Bonding Personnel

The process of providing a financial guarantee through a bond that protects against losses from dishonest acts or failures of employees.