The Easiest Way to Segment Customers Is by

question 19

Multiple Choice

The easiest way to segment customers is by

• A) psychographics.
• B) beliefs.
• C) opinions.
• D) attitudes.
• E) geography.

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Definitions:

Variance

A measure of the dispersion or spread of a set of values, calculated as the average of the squared deviations from the mean.

Research Hypothesis

A statement made for a study based on predictions of a possible outcome, which can be tested through research or experimentation.

Correlation Coefficient

An index that quantifies the magnitude and direction of a straight-line association between a pair of variables.

Estimate Reliability

A measure or assessment of the stability or consistency of an estimate from one context or test administration to another.