Segmenting Customers by Demographic Variables Is

question 78

Multiple Choice

Segmenting customers by demographic variables is

• A) highly effective.
• B) cost-effective.
• C) time-consuming.
• D) rarely effective.
• E) superior to using psychographic variables.

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Definitions:

Calculated Risks

Risks that have been carefully considered and assessed for potential consequences before action is taken, often with measures in place to mitigate negative outcomes.

Need for Power

A psychological term referring to an individual's desire to control or influence others.

First-Mover Advantage

The competitive edge gained by an entity that first introduces a product or service to the market, potentially establishing a dominant position.

Niche

A specific part of the market that is focused on a distinct type of product or service.