A Focus Group Is a Guided Discussion with a Group

question 67

True/False

A focus group is a guided discussion with a group of respondents such as customers.

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Definitions:

Autokinetic Phenomenon

A visual illusion where a stationary point of light in a dark room appears to move due to small involuntary eye movements.

Social Norms

Informal understandings that govern the behavior of members of a society.

Sherif

An influential social psychologist known for his work on understanding group conflicts, social norms, and conformity through the Robbers Cave experiment.

Adjacent Desk

A desk or workspace that is directly next to another, usually in an office or classroom setting, facilitating close proximity interaction.